Hype Means Nothing x Fiat 500

It's about a frenchy street wear brand. Call it Hype Means Nothing.

It's about a car. Call it Fiat 500.
It's about a collaboration with a magazine. Call it Intersection.
It's about their love story. Call it Hype Means Nothing x Fiat 500.

Ladies and Gentlemen, the child has born!

So, dying to see Jean-Charles de Castelbajac and Mickey Mouse on one car?

You can already take a look at this new born parisian in front of the Colette Store, rue Saint Honoré, Paris.